BENCHMARKING DATA COLLECTION
Network knowledge, competitor knowledge
Most operators perform some sort of basic network benchmarking and competitor analysis. Typically this covers the major roads and highways. For most wireless carriers these areas were the coverage focus of the first network buildouts. As customer expectations have grown, the requirement now is to know the complete coverage situation of the entire network. Having insight to where you or competitor is weak allows for the strategy to get ahead and catch up as needed to differentiate the network experience.