The advent of low cost operators and MVNOs in the past few years has put enormous pressure on Mobile Network Operators (MNOs) to reassess their conventional capital expenditure strategies to provide enhanced network quality and retain constantly eroding margins for the best possible ROI. MNOs have reacted to this trend by adjusting their offer mix to maintain average revenue per user (ARPU) levels and their marketing efforts to optimize their cost basis. It has become all the more important now for MNOs to consider the cost optimization opportunities relating to daily “build and run” activities.
The idea and development of tools around wireless customers events and measurements is rapidly moving forward. Despite the fears of big brother watching, which any technology has the ability to be used for less than good means, geolocation data of subscribers has the ability to truly revolutionize how wireless operators do business.
With greater than 70% of wireless network traffic being indoors, the potential of WiFi calling addresses the two main issues facing today’s wireless networks.
Operators all over the world are scrambling to deploy wireless network upgrades for the support of VoLTE, LTE, and HSPA+. This comes at a high cost and time requirement for the simple fact that three main requirements are needed for any network upgrade.